Personal Branding

Visual Identity for a Financial Planner

Business cards for Rivero Financial Planning

Stakeholders

Common Design Management

Rivero Financial Planning

Project Role

Design Manager

Tools Used

Figma

Illustrator

Photoshop

Midjourney

Key contributions

Brand Discovery

Competitor Analysis

Logo mark

Copywriting

Promotional materials production.

Style Guide

The challenge

Position Luis Rivero as a leading cross-cultural financial planner through a distinctive personal brand identity.

Brand discovery

Luis wanted his brand to reflect his experience in different countries. We settled for the image of an open book for transparency combined mangrove roots for resilience.

Inspiration images: Mangrove, book, curved architecture detail, growing plant.

Iterations

Design System

Logo ideas and Typography test
  • Style Guide. Typography Satoshi. Color Palette
  • Logomark sizes and geometry
  • Logo variations on color backgronds and Wordmark sizes
  • Logo applications as texture or graphics

Digital Applications

LinkendIn Page
Twitter profile Rivero brand
LinkedIn Post Structure your decision making for optimal results
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