Personal Branding
Visual Identity for a Financial Planner
Stakeholders
Common Design Management
Rivero Financial Planning
Project Role
Design Manager
Tools Used
Figma
Illustrator
Photoshop
Midjourney
Key contributions
Brand Discovery
Competitor Analysis
Logo mark
Copywriting
Promotional materials production.
Style Guide
The challenge
Position Luis Rivero as a leading cross-cultural financial planner through a distinctive personal brand identity.
Brand discovery
Luis wanted his brand to reflect his experience in different countries. We settled for the image of an open book for transparency combined mangrove roots for resilience.
Iterations
Design System
Digital Applications
