Heart and Paw
US Nationwide
Reimagined Pet Care for Pet Parents Everywhere.
Role
Social Media Marketing Associate: Responsibilities included creating photographs and videos for social media, as well as collaborations with interior design, experience design, brand design, marketing, retail, and content design.
Tools
Photoshop
Illustrator
Lightroom
Premier
AutoCad
Sketchup
Heart + Paw is a pioneering startup that reimagines pet care, placing emphasis on the well-being of both pets and their parents. With a significant $100M PE investment and ambitious plans to establish over 200 centers by 2025, the company aimed to revolutionize animal wellness by promoting four core concepts: Care, Stay, Play, and Style through a holistic approach that included both physical and digital touchpoints.
As a team member during their inaugural launch in 2019, I played a pivotal role in providing the company with distinct branding, creative assets, marketing strategies, and well-designed retail experiences.
Our goal was to establish Heart + Paw as a benchmark for unparalleled pet care, promoting a local, sustainable, and low-stress approach throughout our hundreds of centers.
I worked on the photography and video while also supporting spacial strategies
Project goals
Organic reach: Our influencer seeding strategy was highly successful, generating over 3.1 million organic impressions.
Trust-Building with User-Generated Content: Our strategy of incorporating reviews in the customer journey resulted in 95% of 5-star reviews on Google. Positive feedback from satisfied clients created a strong word-of-mouth presence, further boosted by our referral program.
